I’m Sajjad Ahmad, founder of Nature Nest and while exploring local markets across Pakistan, I noticed something concerning, products labeled as “organic” and “natural” were everywhere — but when you looked closer, the quality told a different story. Seeds lacked freshness, powders were often mixed or artificial, and yet they were being sold as pure and healthy. What concerned me the most was that people were buying these products with trust — believing they were making better choices for their health. But in reality, they weren’t getting what they deserved. That realization stayed with me.